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    Home » Why tech firms are raising PC and console prices – and blaming AI for chip costs
    Tech Analysis

    Why tech firms are raising PC and console prices – and blaming AI for chip costs

    FreshUsNewsBy FreshUsNewsJune 28, 2026No Comments2 Mins Read
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    RSM UK’s tech senior analyst James Bull famous that the 4 largest US tech companies are anticipated to spend lots of of billions of {dollars} on knowledge centres and AI tools in 2026.

    “That stage of demand for reminiscence chips has created a scarcity the availability chain can’t hold tempo with,” he stated.

    With huge tech and AI companies shopping for reminiscence at scale, and capable of pay a premium for longer contracts, producers had been additionally being incentivised to prioritise their orders over client electronics, Bull added.

    “Basically, the MacBook on shoppers’ desks is now competing for a similar Dram as the info centres powering ChatGPT and is shedding.”

    After all, among the huge tech corporations, akin to Microsoft, have a foot in each camps – investing billions in AI infrastructure whereas additionally making client merchandise such because the Xbox.

    However the reminiscence scarcity and value rises have additionally been compounded by inflation and geopolitical points, say some.

    When Sony introduced additional value will increase to the PS5 console within the UK and elsewhere world wide, it cited “continued pressures within the international financial panorama”.

    Piers Harding-Rolls of Ampere Evaluation said at the time that alongside rising Ram costs, additional waves of inflation linked to the struggle in Iran might need influenced the dimensions of Sony’s value will increase.

    Hewson informed the BBC more moderen value hikes may “go even larger as chip makers cope with elevated prices ensuing from the blockade within the Strait of Hormuz”.

    “While the previous couple of days have introduced renewed optimism that the scenario within the Center East is being resolved, the affect of the final couple of months means some inflation is now baked in,” she added.



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