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    Home » Does the UK video games industry have a class problem?
    Tech Analysis

    Does the UK video games industry have a class problem?

    FreshUsNewsBy FreshUsNewsJuly 17, 2025No Comments3 Mins Read
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    BBC A man smiling and wearing glasses standing next to a banner which reads "Into Games. Unlock Talent, Levelling Up Lives." The woman on the banner is laughing with her mouth open and headphones on, and holding up a controller.BBC

    Declan Cassidy is the CEO of Into Video games

    “I am scared for the way forward for video games,” says Chris Goodyear. “It might find yourself going the way in which that theatre has, and develop into a really privileged factor.”

    At one of many UK’s largest conferences for online game builders, social class was on the agenda.

    The priority raised by Chris, a producer working to focus on accessibility obstacles within the business, is one which some within the sector really feel has gone unappreciated for too lengthy.

    This yr, Develop:Brighton featured its first meet-up devoted to working-class and low-income folks within the UK video games business.

    The occasion was placed on by the non-profit organisation Into Video games.

    Its boss Declan Cassidy set the physique up six years in the past to attempt to assist “underrepresented folks extra broadly” within the business.

    This narrowed to focus solely on social mobility, as he mentioned they realised “there weren’t actually some other champions” in that space.

    In 2024 Into Video games launched a report which discovered there was a “actually excessive variety of folks in working-class and low-income backgrounds coming via current sport instructional pathways,” Declan mentioned.

    However not lots of them really accomplished that journey and received jobs.

    “They’re being failed on the final hurdle,” he added.

    Other A crowd of people wearing lanyards in a big room attending the Develop:Brighton expo. A banner at the back says Indie Showcase, Vote Now.Different

    Over 5,000 video games business professionals attend Develop:Brighton every year

    The Into Video games report highlighted obstacles equivalent to location, entry to finance, lowered cultural capital and lack of networks which prevented folks from decrease socio-economic backgrounds from breaking into the business.

    It discovered that 59% of individuals mentioned they’d been made to really feel “othered” sooner or later of their profession.

    Will Luton, the founding father of Village Studio Video games, attended the occasion in Brighton and mentioned he had “felt overt discrimination” resulting from his class.

    He added he usually discovered himself having to “masks” or “rework” the way in which he talked so he did not “give away” the place he was from.

    Will argued that these like himself who had made it into the business had a component to play in highlighting the issue, relatively than suggesting that simply because “they have been in” the business, it all of a sudden “wasn’t a problem”.

    The report additionally recommended the gaming sector had a smaller proportion of individuals coming from decrease socio-economic backgrounds (13%) in comparison with movie and TV (29%) or music and visible arts (22%).

    Nick Poole, head of video games business physique Ukie, believed that whereas the expertise was obtainable, the “alternative wasn’t”.

    “If you are going to inform actual tales, people who find themselves younger, gifted and broke want to have the ability to discover their approach into the business,” Nick mentioned.

    ‘Enormous’ advantages for studios

    Declan Cassidy hopes Into Video games’ strategy may help these from working class backgrounds throughout the UK discover their place inside a precarious sector, which in recent times has seen thousands of jobs lost throughout the globe.

    The organisation plans to focus assist on six areas – Birmingham, Brighton, Dundee, London, Manchester and Tees Valley – within the subsequent 5 years.

    The assist will embrace focusing on outreach in faculties, paid internships and government-funded coaching, with the group stating that over 100 sport studios have confirmed they’ll tackle working-class expertise via their programmes in 2025 and 2026.

    “By 2030, our intention is to be growing the variety of folks from working-class backgrounds within the UK video games business by an element of fifty%,” Declan mentioned.

    The profit might be “enormous for studios,” he added.

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