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    Home » Snapchat to start charging users for Memories storage
    Tech Analysis

    Snapchat to start charging users for Memories storage

    FreshUsNewsBy FreshUsNewsOctober 1, 2025No Comments3 Mins Read
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    Liv McMahonExpertise reporter

    Getty Images Snapchat yellow and white "ghost" logo is displayed on a black smartphone screen, with blurred images of people's faces in the background.Getty Pictures

    Snapchat has introduced it’ll begin charging for storing pictures and movies – prompting a backlash from customers who’ve constructed up a big archive of outdated posts.

    The favored messaging app has allowed customers to save lots of and retailer beforehand posted content material in its Reminiscences characteristic because it was launched in 2016.

    However it says folks with greater than 5 gigabytes (GB) price of Reminiscences will now must pay to maintain them out there.

    The app’s dad or mum firm Snap declined to inform BBC Information how a lot the storage plans would price UK customers, saying solely the change could be made as a part of a “gradual world rollout”.

    Customers on social media have reacted with dismay, accusing the corporate of being grasping.

    Snap has acknowledged it is “by no means simple to transition from receiving a service totally free to paying for it” – however advised it’s “price the price” for customers.

    “These adjustments will permit us to proceed to put money into making Reminiscences higher for our whole group,” it said in a blog post saying the transfer.

    It stated a couple of trillion Reminiscences had been saved by customers since being launched almost a decade in the past.

    The characteristic permits customers to save lots of pictures and movies shared initially for twenty-four hours or much less on the platform, with customers prompted to re-post them as a reminiscence or “throwback” at a later date.

    Customers with greater than 5GB of saved Reminiscences can be prompted to improve to a 100GB storage plan, below the adjustments.

    Elevated ranges of storage can be out there to customers paying for costlier Snapchat+ and Snapchat Premium subscriptions.

    The corporate says it’ll present 12 months of short-term storage for these exceeding the restrict, and customers can obtain saved content material to their gadget.

    An organization spokesperson told tech publication TechCrunch its preliminary 100GB storage plan could be priced at $1.99 (£1.48) per 30 days, with 250GB included within the $3.99 (£2.96) price of a Snapchat+ subscription.

    ‘Inevitable change’

    Snap stated in its weblog publish that its rollout of storage plans wouldn’t have an effect on “the overwhelming majority of Snapchatters”, whom it stated had lower than 5GB of Reminiscences.

    However the transfer has been criticised by some on social media, with customers sharing messages despatched by the platform telling them they should pay for storage to maintain their pictures and movies.

    Some say they’ve used Snap’s beforehand free storage over a few years which means they’ve significantly greater than 5GB of knowledge saved on the platform – so at the moment are dealing with huge payments.

    Others say being compelled to decide on between paying a subscription or dropping their Reminiscences is “unfair” and “grasping” on the a part of Snap.

    Snap said in April that Snapchat had surpassed 900 million month-to-month lively customers – whereas rivals comparable to Instagram and TikTok boast billions respectively.

    Drew Benvie, founder and chief government of social media consultancy Battenhall, believes that ultimately all social media platforms will cost for storage.

    “The highway to paying for storage on social media is inevitable,” he advised BBC Information.

    “In an period the place we publish much less, however save extra, that is an evolution of messaging and social media platforms.”

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