CES has lengthy felt like a full-on auto present, however the car-centric power appears considerably muted at CES 2026. Certain, the Afeela electric vehicle from the Sony-Honda joint venture is returning to the present ground, however with the Trump administration yanking most EV incentives from the market, the trade is not providing a full-court press of recent automobiles in Las Vegas this 12 months. That mentioned, there is no scarcity of in-cabin automotive tech on show, together with Hyundai’s Holographic Windshield Display.
Certainly, the corporate’s Mobis subsidiary will current “greater than 30 mobility convergence applied sciences” throughout CES. And we’ll additionally get to see Hyundai’s AI Robotics Strategy, which can showcase its new Atlas robotic contemporary out of the lab.
Easy methods to watch Hyundai’s presentation at CES 2026
Hyundai’s presentation takes place on January 5 at 4PM ET, and you may livestream it on both its HyundaiUSA YouTube channel or its global YouTube channel. We’ll embed the stream right here as soon as it is obtainable.
What to anticipate
As talked about above, Hyundai can have its Holographic Windshield Show for viewing. It is primarily a next-gen heads-up show that initiatives key information from the automobile’s sprint on the windshield for much less distraction, and with out obstructing the driving force’s view. It is a vertically expandable 18.1-inch massive show, and passengers may even watch movies with out being seen to the driving force.
Hyundai Mobis collaborated with German optics specialist Zeiss to develop the “world’s first system to make the most of holographic movie to remodel your entire entrance windshield into an ultra-large show floor.” It says it’ll start mass manufacturing in 2029, so do not anticipate to see this in the marketplace anytime quickly.
Past automotive, although, we’ll additionally get a first-ever have a look at the corporate’s new Atlas robotic. Within the teaser picture proven within the press launch, Atlas seems to be reasonably dog-like, which is smart once you do not forget that Boston Dynamics was purchased by the Korean multinational again in 2020.
“This next-generation Atlas represents a tangible step towards the commercialization of AI Robotics, highlighting the Group’s dedication to constructing secure and adaptable robotic co-workers,” the corporate mentioned in the identical press launch.
Hyundai mentioned it’ll additionally talk about its different tech areas, together with electronics and chassis system security, in addition to an AR head-up show, low-power show options and EV drive programs.
