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    Home » Gamifying Road Safety, a New Model for Driver Training and Understanding ADAS: Region III Champions Announced for FIA Innovation Challenge 2026
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    Gamifying Road Safety, a New Model for Driver Training and Understanding ADAS: Region III Champions Announced for FIA Innovation Challenge 2026

    FreshUsNewsBy FreshUsNewsSeptember 5, 2026No Comments6 Mins Read
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    Gamifying Street Security, a New Mannequin for Driver Coaching and Understanding ADAS: Area III Champions Introduced for FIA Innovation Problem 2026

    The Fédération Internationale de l’Vehicle (FIA), the worldwide governing physique for motor sport and the federation for mobility organisations worldwide, has revealed the Area III Champions of the FIA Innovation Problem 2026, celebrating the initiatives which are driving mobility options throughout North America.

    Introduced as Area III Champions on the FIA American Congress in Buenos Aires, Argentina, had been FIA Member Golf equipment:

    • Alberta Motor Affiliation (AMA, Canada; Member of the Canadian Vehicle Affiliation) for ‘Crosswalk Quest Suite’, and the gamification of kid street security training.
    • Jamaica Vehicle Affiliation (JAA, Jamaica) for the ‘iDrive4Life’ driver coaching programme.
    • Particular Gear Market Affiliation (SEMA, USA) for ‘Closing Gaps in US Automotive Security Coverage’ by means of its ADAS analysis initiative.

    Now in its third 12 months, the FIA Innovation Problem has seen Member Golf equipment all through Area III reinforcing their dedication to supporting people and companies with options for safer, extra sustainable, and extra inexpensive mobility.

    The AMA has gamified street security training for youngsters throughout Canada, whereas the JAA has created a contemporary and inclusive driver coaching programme for Jamaica. And SEMA helps shut information gaps across the newest superior driver help techniques.

    H.E. Mohammed Ben Sulayem, President of the FIA mentioned: “The FIA Innovation Problem celebrates the breadth of information and power of dedication that’s serving to form the way forward for mobility. 

    “Congratulations to our Area III Champions and thanks to all our Member Golf equipment for participating. These initiatives are addressing native challenges, however they’re additionally showcasing new options for street customers around the globe.”

    Tim Shearman, Deputy President for Vehicle Mobility and Tourism mentioned: “When assembly present and future mobility challenges, our Member Golf equipment are our biggest property, enabling us to help street customers with real native understanding.

    “Our Area III Champions are actually demonstrating how, once we share this native experience throughout our community, we are able to create international options that deal with the wants of street customers at scale.”

    Frank Fotia, FIA Area III President mentioned: “Area III is residence to a number of the world’s most revolutionary mobility organisations, and this 12 months’s winners replicate the depth of expertise and experience throughout our community.

    “Whether or not enhancing street security for youngsters, growing safer drivers or addressing the challenges of rising applied sciences, these initiatives are creating lasting advantages for street customers all through the area.”

    The FIA Innovation Problem is an annual contest selling and celebrating impactful and scalable enterprise and companies initiatives from Member Golf equipment within the 4 international Mobility Areas throughout the FIA Community (Asia Pacific / Europe, Center East and Africa / North America / South and Central America).

    Three champions shall be chosen from every of the 4 Mobility Areas, with a worldwide judging panel choosing one World Winner from every Area, who will obtain their awards on the FIA Normal Assemblies week in Shanghai, China, in December.

     

    The Successful Submissions:

    Crosswalk Quest Suite | Gamifying street security (AMA, Canada)

    In 2024, AMA partnered with the Northern Alberta Institute of Expertise (NAIT) to reimagine street security training by means of Crosswalk Quest: Faculty Security. Developed for the favored Roblox platform, it aimed to gamify the AMA Faculty Security Patrol coaching for youngsters aged 10-12. Constructing on this success the AMA has now launched Crosswalk Quest: Zoo Rescue, educating youngsters aged 5-10 concerning the fundamentals of pedestrian and bicycle security. Gamers be taught real-world security abilities resembling managing impatient crossers, fast-moving autos and heavy visitors, all whereas finishing enjoyable missions, serving to reinforce essential pondering and secure decision-making.

    Michelle Chimko, President and CEO of the AMA mentioned: “Serving to youngsters develop secure street habits from an early age is important, and because the approach they be taught continues to evolve, we should guarantee street security training evolves with them.

    “By assembly younger folks the place they already spend time on-line, we’re persevering with to modernise our long-standing Faculty Security Patrol programme, rising engagement, and serving to create safer roads for future generations.”

     

    iDrive4Life Schooling Mannequin | Empowering drivers to drive safely (JAA, Jamaica)

    iDrive4Life, powered by the JAA and JN Basis, goals to advertise secure and accountable street use in Jamaica. Combining sensible coaching, street security training, simulator-based studying and behavioural change programmes, iDrive4Life equips drivers with the abilities and attitudes wanted for safer street use. The initiative additionally supplies entry for younger folks, underserved communities, and in a different way abled people whereas supporting greater licensing success charges and larger mobility independence. By partnerships with colleges, authorities and companies, iDrive4Life delivers a scalable mannequin with sustainable social and financial advantages.

    The Hon. Earl Jarrett, President of the JAA mentioned: “Driver training performs a essential function in enhancing street security outcomes, notably for younger and inexperienced drivers who’re growing the abilities and behaviours that may stick with them all through their lives.

    “By iDrive4Life, we’re combining sensible coaching with the most recent digital studying instruments to create safer, extra accountable street customers, whereas increasing mobility entry for communities throughout Jamaica.”

     

    Closing Gaps in US Automotive Security Coverage | Security coverage that retains tempo with expertise (SEMA, USA)

    SEMA’s Superior Driver Help Methods (ADAS) analysis initiative is addressing a essential problem in trendy automobile security by understanding how aftermarket modifications work together with ADAS efficiency. By unbiased, evidence-based analysis, SEMA is growing testing strategies, real-world validation processes, and coverage frameworks that assist producers, regulators, and automobile homeowners guarantee lifesaving techniques proceed to perform when wanted most.

    Mike Spagnola, CEO of SEMA mentioned: “As superior driver help techniques turn into normal throughout the automobile fleet, the automotive trade faces a shared duty to make sure innovation and security proceed to maneuver ahead collectively.

    “By offering unbiased, evidence-based insights, our analysis helps shut essential information gaps for producers, policymakers and automobile homeowners as they proceed to make use of and work together with these doubtlessly lifesaving techniques on the street.”   

     

    -ENDS- 

     

    For media enquiries please contact: 

    Concerning the Fédération Internationale de l’Vehicle   

    The Fédération Internationale de l’Vehicle (FIA) is the governing physique for world motor sport and the federation for mobility organisations globally. It’s a non-profit organisation dedicated to driving innovation and championing security, sustainability and equality throughout motor sport and mobility.   

    Based in 1904, with places of work in Paris, London and Geneva, the FIA brings collectively 246 Member Organisations throughout 5 continents, representing thousands and thousands of street customers, motor sport professionals and volunteers. It develops and enforces rules for motor sport, together with six FIA World Championships, to make sure worldwide competitions are secure and truthful for all. 



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