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    Home » Canadians still feel financially stretched despite improvement: TransUnion survey
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    Canadians still feel financially stretched despite improvement: TransUnion survey

    FreshUsNewsBy FreshUsNewsAugust 6, 2026No Comments2 Mins Read
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    Canadians proceed to really feel affordability pressures at the same time as they present modest indicators of economic enchancment, a survey by TransUnion Canada stated.

    Whereas its survey suggests a gradual enchancment in Canadians’ financial health , pushed by stronger household incomes and rising confidence concerning the yr forward, many households proceed to really feel financially stretched.

    “Whereas bettering incomes and easing financial circumstances are serving to households regain their footing, affordability continues to form on a regular basis monetary choices,” stated Matt Fabian, senior director of economic companies analysis and consulting at TransUnion Canada.

    One-quarter of shoppers reported a rise in family earnings over the previous three months, whereas practically one in 4 stated their funds are higher than anticipated up to now this yr – the best degree recorded previously yr, the survey stated. Nonetheless, these positive aspects don’t seem to have translated into broad monetary reduction.

    Fabian stated many Canadians have tailored to sustained intervals of financial uncertainty and proceed to make decisions by way of an affordability lens. They’ve turn into extra intentional with how they spend, borrow and handle their monetary well being as they adapt to a higher-cost setting, he added.

    The survey stated 45 per cent of Canadians expressed optimism about their family funds over the following 12 months, however regardless of this enchancment, half say their earnings isn’t maintaining tempo with inflation, which has been ranked by 86 per cent of respondents amongst their prime three family monetary considerations.

    The credit reporting agency stated Canadians are making deliberate trade-offs to handle their budgets as they continue to be targeted on essential expenses whereas remaining selective about discretionary purchases.

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    A few of these embrace 51 per cent reducing again on discretionary spending, equivalent to eating out, journey and leisure, 26 per cent are cancelling subscriptions or memberships, and 18 per cent selecting to pay down debt obligations quicker, TransUnion stated.

    In the meantime, amongst these surveyed, 11 per cent elevated discretionary spending, up three proportion factors yr over yr, signalling early indicators that some households are starting to regain monetary flexibility.

    • Electronic mail: dpaglinawan@postmedia.com



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