Cadillac has introduced it’s going to launch its first Method 1 livery through the 2026 Tremendous Bowl.
The Basic Motors and TWG Motorsports group may have taken half in its first official session in Barcelona on the finish of January, as all groups shake down new vehicles forward of the pre-season exams in Bahrain. To unveil the primary livery for the group, Cadillac has bought an promoting spot through the NFL’s Tremendous Bowl on Feb. 8, exposing it to a possible viewers of over 100 million viewers.
“The Tremendous Bowl is among the uncommon moments in American tradition the place sports activities, leisure and storytelling come collectively, and it provides us an opportunity to introduce Cadillac Method 1 Staff on a stage that displays who we’re,” Cadillac F1 CEO Dan Towriss mentioned. “We’re pleased with our American heritage and we wish to present up in a approach that feels daring, modern and distinctly ours. That is just the start, but it surely’s a second I’m extremely pleased with.”
Cadillac is the fifth group to substantiate when it’s going to launch its 2026 identification, with Crimson Bull and Racing Bulls partnering with Ford in Michigan on Jan. 15, adopted by Alpine in Barcelona on Jan. 23, and Aston Martin on Feb. 9.
Discussions are ongoing however groups are prone to be allowed to run their 2026 liveries through the Barcelona shakedown if they’ve already launched the colour scheme, whereas those that haven’t will run in one-off designs throughout the 5 days in Spain.
