Retailers together with Amazon, Argos and Currys have been discovered to promote e‑scooters to be used on public roads and paths, regardless of this being towards UK regulation.
An investigation from the Press Affiliation (PA) discovered main manufacturers and unbiased sellers had been selling their use on the roads.
However solely rented e-scooters can legally be ridden on roads, cycle paths and in parks within the UK. Privately-owned e-scooters can solely be used on personal land with the landowner’s permission.
The main retailers modified their promoting after being contacted by PA. Additionally they pointed to steerage on their web sites which stated clients needed to observe native legal guidelines.
However smaller retailers nonetheless look like selling e-scooters for commuting or using in cities and cities.
PA stated an e-scooter on the market on Amazon was really helpful for “city commuting”.
Amazon stated its tips acknowledged that e-scooters shouldn’t present footage of riders on roads or pavements and that entries on its web site needed to state that e-scooters had been prohibited from use in public within the UK.
Argos stated it had “up to date wording on a search web page to copy what we already embrace on our product pages to be much more clear for our clients”.
On Tuesday, a sponsored Google search outcome from Argos was nonetheless promoting “Commuter E-scooters & Metropolis Journey”, although the corporate stated it had eliminated it the day gone by and should take a while to replace on Google.
Currys stated it was reviewing its web site “to verify no product listings recommend e-scooters can be utilized on public roads or areas”.
An outline of an e-scooter as a “enjoyable, environment friendly technique of getting round your native space” seems to have been taken down from its UK website, and its pages promoting e-scooters have a be aware explaining the regulation.
In 2025, the retailer had an e-scooter advert banned, external by the Promoting Requirements Authority (ASA), which stated in its ruling the advert “omitted important details about authorized limitations” of the place to experience e-scooters.
The ASA advises advertisers to incorporate a outstanding assertion explaining the regulation, however says this isn’t sufficient if their adverts additionally give the impression e-scooters can be utilized wherever.
Many smaller retailers nonetheless had pages on-line with electrical “commuter” scooters on the market.
One stated its e-scooters had been “an effective way for adults to get across the metropolis, zipping between site visitors at speeds of as much as 15mph”.
One other stated its merchandise “for commuting” had been a “good alternative for every day journey wants”.
There have been no warnings on the gross sales web page that this was not allowed within the UK.
Riders of regulated rental e-scooters will need to have a provisional or full driving licence.
Individuals who break the principles with a personal e-scooter will be fined or have points added to their licence, external.
According to government estimates, external, there have been 10 deaths and 485 critical accidents in e-scooter collisions in 2025.
The Department for Transport has said, external there could possibly be as much as 1.2 million privately-owned e-scooters within the UK.
