Kaizen Gaming, the operator of sports activities betting model Betano, has secured a multi-year agreement to become the official betting partner of Denmark’s premier soccer league, the 3F Superliga.
The partnership will begin with the 2025/26 season, marking a big transfer for each the league and Betano as they search to boost fan experiences and digital engagement all through Denmark’s top-tier soccer competitors.
The announcement was made collectively by Kaizen Gaming and the Danish League Affiliation (Divisionsforeningen), solidifying Betano’s footprint amongst European soccer leagues.
The 3F Superliga, identified for its aggressive edge and wide-reaching viewers, will see Betano’s branding featured throughout a number of platforms and league actions.
The collaboration signifies Betano’s commitment to expanding its presence within the Nordic area and offering new choices tailor-made to Danish followers.
Native soccer supporters can anticipate new activations and digital initiatives stemming from the settlement all through the upcoming seasons.
Claus Thomsen, CEO of the Danish League Affiliation (Divisionsforeningen), highlighted the importance of this agreement for the league’s future. He said: “Betano has turn into a significant participant in each worldwide and Danish soccer — and with their robust give attention to accountable gaming, they will contribute positively and professionally to the expansion of Danish soccer.”
Julio Iglesias, Chief Industrial Officer at Kaizen Gaming, echoed this outlook: “We’re proud to enter into this new partnership with the 3F Superliga, a league that’s on the coronary heart of the Danish soccer tradition. At Betano, we’re dedicated to providing accountable, participating sports activities experiences, and we stay up for working with the Danish League Affiliation.”
This partnership follows a interval of robust development for each Betano and the Danish soccer league, as soccer betting continues to assert a big share of the Danish on-line playing market.
With recent branding and digital activations anticipated from the 2025/26 season onward, the alliance is ready to play a key position in shaping the way forward for sports activities leisure for Danish soccer followers.
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