Lately, a house within the stunning Forest Hill neighborhood of San Francisco was listed for $2.4 million. It had 4 bedrooms, three loos, and a modest 2,250 sq. ft. The house had been reworked about 15 years earlier and was squarely within the price frenzy zone.
As we do with each open home, my spouse and I made bets on what we thought the home would promote for. She guessed $2.65 million, and I guessed $2.75 million. $350,000 over asking to $1,200/sqft appeared affordable given all of the foot visitors and its bay view from the highest bed room. Nonetheless, there was no usable entrance or again yard and there have been a few quirks.
Regardless of. A month later, we came upon the house bought for a whopping $3.5 million! At first, I felt implausible. Provided that we personal a house on the west facet too, we instantly felt wealthier. Nonetheless, as soon as the feel-good effect from the sale pale, I began feeling just a little disillusioned.
The Disappointment Of Promoting A House In a Rising Market
The worst state of affairs for a homebuyer is buying a property at the top of the market after which watching comparable properties promote for decrease costs over the following a number of years.
The great factor is you need to be extraordinarily unfortunate to high tick the housing market. And given most individuals reside of their properties for a median 13 years, you need to be capable to journey out the cycle even when you purchase on the high. Housing downturns often don’t final greater than 5 years, and infrequently solely final two to a few years.
The second worst house transaction is promoting a house after which watching comparable properties, and worse, inferior properties, promote for larger costs than your property. As one 12 months has handed since I bought my earlier main residence within the first quarter of 2025, I’m now experiencing this rising remorse based mostly on all of the bidding wars I am seeing.
Maybe you’ll expertise this psychologically bummer as effectively, which is price speaking about. You would possibly even begin making excuses, like I’m about to, to justify your suboptimal promoting choice.

Why I Bought My House Even Although I Felt Costs Would Proceed To Improve
I didn’t have to promote my house that I purchased through the lockdowns in 2020. I may have saved renting it out and coping with the upkeep and tenant points.
Nonetheless, though I used to be bullish concerning the San Francisco housing market resulting from continual undersupply and the increase in artificial intelligence, I made a decision to promote the home after one 12 months of renting anyway.
Right here was my thought course of behind promoting a house I didn’t have to promote, which can allow you to resolve what to do with your home in a rising property market.
1. Too Outdated And Drained To Deal With So Many Rental Properties
Making a fortune in actual property is all a couple of warfare of attrition – sort of like what’s taking place in Iran proper now. Those that can maintain out the longest have a tendency to realize essentially the most. Sadly for me, I used to be stretched skinny managing 4 rental properties in San Francisco plus a Lake Tahoe trip rental, which is outsourced.
I didn’t wish to promote the property when it grew to become obtainable to hire on the finish of 2023 as a result of I used to be bullish on the San Francisco Bay Space housing market. Subsequently, I made a decision to suck it up and discover tenants to purchase myself a minimum of a 12 months of appreciation. If the tenants stayed longer than a 12 months, then nice.
I put within the work tidying up the property and advertising it, however sadly, the very best I may do was discover 4 roommates who had a cat and didn’t have a lot expertise taking good care of a property. They had been all of their mid-20s and dealing in know-how, besides one who was getting a PhD.
They weren’t unhealthy tenants, however they appeared just a little irreverent about taking good care of my property. The yard grew to become overgrown and so they dinged the facet partitions within the driveway. Inside, they yanked my kitchen faucet nozzle proper off, inflicting water to leak in all places. As an alternative of admitting they broke it, they simply mentioned it began leaking.
I did not put up a combat. As an alternative, I ended up shopping for a brand new faucet for about $380 and getting my man to repair it for an additional $100.
Winter Storms Can Be Damaging
After the heavy rains within the winter of 2023 and 2024, I additionally didn’t wish to take care of any potential leaks or downed timber within the yard for yet another 12 months. My downhill neighbor had requested me years in the past to chop down a tree on the hill that would fall into their yard. So I employed tree trimmers and spent about $600 to high the tree and lighten the load as an excellent neighbor.
As well as, I had already frolicked fixing some west going through windowsill leaks from the surface, which was disclosed. I didn’t wish to take care of doubtlessly fixing these leaks once more after which probably going through roof points too.
So after a 12 months of renting the place, my tenants determined they wished to maneuver out. I felt like this was future telling me to promote.
2. Overleveraged And Exterior My Threat Tolerance
I’ve been a San Francisco landlord since 2005. Throughout this time, I’ve skilled loads of complications. Consequently, I made a decision the utmost variety of rental properties I may comfortably handle myself was three within the metropolis.
I didn’t wish to rent a property supervisor as a result of I do not need a day job and I do know a variety of handymen from all my remodeling projects. I can preserve properties myself with out paying a property supervisor a month’s price of hire hire as a charge.
Nonetheless, I made a decision to swing for the fences in late 2023 and bought a dream property on a big lot with a view of the Golden Gate Bridge. It had initially been in the marketplace in 2022, and I desperately wished to purchase it. However I didn’t have the funds for on the time, so after an extended interval of consideration, I let it go.
Then the itemizing agent contacted me once more the following summer time and mentioned they’d strive once more at a lower cost. I used to be intrigued as a result of my shares had rebounded, and so had my money place resulting from continued financial savings.
In the end, I purchased this property and rented out my outdated home. However the issue was now I used to be managing 4 rental properties within the metropolis, which was one rental property above my consolation zone.
So I used to be basically rolling the cube that nothing unhealthy would occur for a minimum of one 12 months.
The Southern California Fires Had been A Catalyst To Promote
When the horrible fires in Southern California ripped by way of Pacific Palisades and destroyed a number of neighborhoods in a single day in January 2025, I made a decision I didn’t wish to take a look at destiny any longer. These multimillion greenback properties simply disappeared in a single day.
Reviews additionally mentioned State Farm had backed out of many householders insurance coverage insurance policies months earlier. So conceivably, some owners misplaced tens of millions and didn’t have insurance coverage to rebuild.
The fires jogged my memory of 2008 and 2009, once I misplaced ~40 p.c of my internet price that took 10 years to construct. In the meantime, some colleagues misplaced every thing as a result of they used margin and had poor asset allocation and danger administration.
As a father to a 5 12 months outdated and 7 12 months outdated on the time, I used to be busier than ever. Desirous to spend extra time taking good care of my son is the primary cause I sold my other primary residence in 2017 that was a rental for 3 years prior.
Couple that with the launch of Millionaire Milestones in Might 2025, and I merely wished to cut back danger publicity and focus extra on my craft.
Notice: If you happen to’d prefer to get a signed copy of my USA In the present day bestseller, try my free Empower financial review submit for directions. Getting knowledgeable to overview your investments is useful in constructing better risk-appropriate wealth over time.
3. Pleased To Pay Down Debt
The simplest approach to pay down mortgage debt is to promote a house with a mortgage, not pay down bits and items of principal at any time when you will have further money circulate. Though the rate of interest was solely 2.5 p.c, the mortgage quantity was nonetheless about $1.4 million. The 7/1 ARM was additionally expiring in 2027, so a minimum of I bought an excellent 5 years of an ultra-low charge.
The rental revenue of $9,000 was good, however after paying the mortgage and property taxes, it bought whittled right down to about $3,500 a month. At the very least by paying the mortgage, I used to be additionally paying down about $2,500 a month in principal.
However the $3,500 a month in money circulate, or roughly $6,000 a month in internet price development, was not well worth the danger of proudly owning the property or the ache of sustaining it.
The older I get, the extra I wish to pay down debt and reduce volatility. The triple benefit to paying off a mortgage early with assured returns, elevated money circulate, and better braveness are great.

4. Would Solely Promote If I Hit My Aspirational Goal Worth
Given I used to be bullish on the San Francisco housing market, I set a sensible however aspirational gross sales value for my house. I informed my agent that if we didn’t hit that value, I’d not promote the house. Expectations had been set.
That is how I helped guarantee I’d be glad with the sale and cut back my possibilities of vendor’s regret.
In the end, I bought a preemptive all cash offer with a ten day shut. The worth exceeded my aspirational gross sales value by $18,000 after a pair rounds of counteroffers. So I took it.
I hoped to get a loopy value that was $100,000 larger than my aspirational value, however one other bidder was nowhere to be discovered. This was regardless of pinging the Prime Brokers Community checklist a number of instances over two weeks.
5. Had A Clear Plan For Reinvesting The House Sale Proceeds
After simplifying life with one much less mortgage and one much less monetary account to take care of, I got here up with a framework for how to reinvest the proceeds. My plan was to aim to make a ten% return.
As a result of I used to be bullish on know-how and 4 p.c plus yielding Treasury bonds, I made a decision these had been the 2 areas I’d put money into over the following six months. I initially allotted about 70 p.c of the house sale proceeds to the S&P 500 and particular person tech names, largely Google and Apple. Then I purchased particular person Treasury payments and Treasury bonds yielding between 4 p.c and 5 p.c.
I did not time the investments appropriately as a result of I began in March 2025, a couple of month earlier than Liberation Day, when the markets tanked by as much as 20 p.c. Please be careful buying the dip too often and too quickly as we head into one other correction. However I did preserve investing by way of that interval, and the markets in the end recovered to the place they’re at present.
As well as, through the summer time, I made a decision to speculate $191,000 of money and maturing Treasury payments into Fundrise’s venture product, which ended up rising by 43.5% for the 12 months. I had a realization that if I used to be prepared to speculate $250,000 in every kid’s 529 plan, then I ought to have the boldness to speculate an identical quantity within the very know-how which will make life harder for my kids.
To this point, the house sale proceeds have exceeded my 10% goal return. Nonetheless, with out a correct asset allocation, I may simply surrender loads, if not all, of the positive factors within the coming 12 months.
6. Tax Free Exclusion Quantity Was There To Take
By renting out the property for just one 12 months and residing in it for 4 of the previous 5 years, I used to be capable of take full benefit of the $500,000 tax-free capital gains exclusion for married {couples}.
If I had discovered one other tenant in 2025, there was probably a 75% probability they’d keep longer than one 12 months, particularly in the event that they had been a household. The longer I rented out the property, the better the danger of falling outdoors the “two out of the final 5 years” ownership-and-use take a look at required to qualify for the total exclusion.
As well as, any non-qualified use (intervals when the property is rented after 2008 and never used as a main residence) would start to cut back the eligible tax-free exclusion on a prorated basis as soon as the property not glad the two-out-of-five-year rule.
7. Nonetheless Have Publicity To San Francisco Actual Property
Lastly, I informed myself that even when west side home prices continued to understand after promoting, I nonetheless owned properties within the space that may proceed to understand as effectively. I simply would not make as a lot from my actual property holdings.
If this had been my solely rental property, I’d not have bought.
You Can’t Get The Timing Proper Each Time
On reflection, I want my tenants would have given their discover on the finish of 2025 as an alternative of on the finish of 2024. Another 12 months of property appreciation of 5% – 10% would have been good. It was a fantastic house for a household of 4 or 5 making the standard twin revenue tech family revenue after 10-15 years of expertise.
It was priced slightly above the frenzy zone, which supplied comparatively good worth. However I felt that in time, the frenzy zone would broaden to incorporate this property as effectively.
However I additionally neglect how far more stress I’d have had sustaining this property, particularly if it had a leak, a tree fell on it, or a tenant began a fireplace. In truth, I drove by the property at some point and noticed roofers changing a portion of the roof. So possibly one thing occurred. I’m not certain.
In the present day, my asset allocation is nearer to my desired 35 p.c in public shares, 40 p.c in bodily actual property, and the remaining in venture capital, bonds, money, and personal firm fairness. Consequently, I really feel extra at peace that it doesn’t matter what occurs, every thing will probably be manageable and fixable.
It additionally feels nice to not should pay over $30,000 a 12 months in property taxes for this one house alone. I want there was much less corruption and extra effectivity within the San Francisco authorities. Fortunately, situations appear to be bettering with our new mayor.

Extraordinarily Grateful For The Property
This was an exquisite reworked home that took nice care of us for 3 and a half years through the coronary heart of the pandemic. It gave us extra space after we wanted it most. Our daughter was born eight months earlier than we moved in, and our house on the time was going by way of a closely delayed downstairs transform.
I will probably be eternally grateful for its service. Come to consider it, I’d have been effective promoting the property for a similar value I bought it for, which might have resulted in a couple of 5 p.c loss in any case charges, switch taxes, and fixes. The home saved us throughout one of the crucial attempting instances, particularly with a 3 12 months outdated and a new child.
So as an alternative of viewing the home sale purely as an funding that would have made us much more cash, I now view it as a strong life-style funding throughout a tricky time. It simply occurred to have additionally made us some cash.

Extra Passive Investments Over Time
There was over three years of underbuilding or no constructing in lots of components of the nation. Provide will begin getting absorbed, and there needs to be rental stress throughout the nation going ahead. I’m already seeing 10 p.c hire will increase right here in San Francisco.
The older I get, the extra I wish to simplify life. I’m joyful to reinvest my rental property proceeds into one hundred pc passive investments like shares, bonds, and private commercial real estate. My children are virtually midway out of the home, and I don’t wish to spend any extra time than obligatory managing leases.
Readers, have you ever gone by way of an expertise the place you bought a property and the market saved going up, up, and up? Did you consider costs would proceed to rise after promoting? How did you deal with the scenario and nonetheless profit?
Get my posts in your inbox as quickly as they’re revealed by signing up here, and subscribing to my free weekly e-newsletter here. I have been writing about private finance since 2009, and every thing relies off firsthand expertise and experience.
