Pinterest’s CEO has thrown his assist behind an Australia measure banning social media for youthful teenagers and is looking for governments world wide to implement related bans. “Social media, because it’s configured right this moment, is just not protected for younger individuals below 16,” Prepared writes in a bit published by Time. “We want a transparent normal: no social media for teenagers below 16, backed by actual enforcement, and accountability for cell phone working methods and the apps that run on them.”
Prepared is likely one of the highest-profile tech CEOs to return out in favor of a broad ban on social media for teenagers. That will additionally seem to be a daring stance for somebody who runs a platform with a person base that is greater than 50 p.c Gen Z, however Prepared does not suppose that ban ought to apply to Pinterest. Pinterest, as he notes, already bars teenagers below 16 from accessing messaging options and different social options. It additionally makes teen accounts personal by default.
A spokesperson for Pinterest confirmed the corporate has no plans to alter its personal insurance policies concerning customers below 16, and mentioned Pinterest considers itself a “visible search platform” not social media. Pinterest, like most social media and social media-adjacent firms, does not permit customers below 13 to enroll.
Social media or not, Pinterest has encountered baby safety-related points previously. In 2023, NBC Information reported that Pinterest’s recommendation algorithm was surfacing pictures and movies of younger women to adults who have been “in search of” such content material. A few of these customers had created Pinterest boards that includes pictures of younger women with titles like “attractive little women,” their investigation discovered. The corporate made profiles for teenagers below 16 personal and “not discoverable” six months later.
In response to Prepared, Pinterest’s reputation with youthful customers is proof its insurance policies are additionally good for the corporate’s enterprise. “Our expertise exhibits that prioritizing security and well-being doesn’t push younger individuals away; it builds belief,” he writes.
