International Disinformation Unit, BBC World Service

Sally was stalked by her ex-boyfriend.
After ending their relationship, he would flip up at work – and even her pals’ homes. She ultimately needed to transfer.
When she lastly acquired again on to the courting scene, she was cautious. She determined to enroll in a brand new app the place girls might do background checks and share experiences of males they had been courting.
Customers of the US-based Tea Relationship Recommendation app, which is barely accessible in America, might flag if potential companions had been married or registered intercourse offenders.
They may run reverse picture searches to examine towards individuals utilizing pretend identities. It was additionally attainable to mark males as pink or inexperienced flags, and share unproven gossip.
The app was based in 2023 however climbed the charts within the US to the primary spot in July this yr. It reportedly attracted greater than 1,000,000 customers.
Sally, whose title has been modified to guard her id, thought it was attention-grabbing to learn what was being stated about males in her space. However she discovered it “gossip-y” and that a few of the info on it was unreliable.
In late July, the app was hacked. Over 70,000 photographs had been leaked and posted on the net message board 4chan – together with IDs and selfies of customers which had been meant to have been for verification functions solely and “deleted instantly”.
The leak was seized on by misogynist teams on-line, and inside hours, a number of web sites had been created to humiliate the ladies who’d signed up.
Two maps had been revealed on social media, exhibiting 33,000 pins unfold throughout the US. Fearing the worst, Sally zoomed in, in search of her house.
She discovered it – though it wasn’t linked to her title, her precise handle was highlighted for anybody to see.
She was anxious her stalker ex-partner might now observe her down. “He did not know earlier than the place I lived or labored and I’ve gone to nice lengths to maintain it that method,” she says. “I am very freaked out.”
The BBC alerted Google of the 2 maps hosted on Google Maps purporting to signify the places of girls who had signed up for Tea.
The corporate stated the maps violated their harassment insurance policies and deleted them. For the reason that breach, greater than 10 girls have filed class actions towards the corporate which owns Tea.
A spokesperson for Tea app stated they had been “working to establish and notify customers whose private info was concerned and notify them underneath relevant legislation” and that affected customers could be “supplied id theft and credit score monitoring companies”.
In addition they stated that they “bolstered sources” to boost safety for present membership, that they are “pleased with what [they’ve] constructed”, and that their “mission is extra important than ever”.
Misogynists ‘rank’ leaked selfies
For the reason that breach, the BBC has discovered web sites, apps and even a “sport” that includes the leaked knowledge which inspires harassment in the direction of girls who had joined the app.
The “sport” places the selfies submitted by girls head-to-head, instructing customers to click on on the one they like, with leaderboards of the “prime 50” and “backside 50”. The BBC couldn’t establish the creator of the web site.
Customers exterior of the misogynistic teams had been additionally reposting content material deriding the looks of girls on X and TikTok.
Copycat Tea apps for males have additionally proliferated – however there is not any suggestion the lads are doing this for his or her security. As a substitute, customers publish harsh derogatory critiques of girls.

In display screen recordings seen by the BBC, customers touch upon girls’s sexuality and publish intimate photographs of girls with out their consent within the apps.
The BBC additionally recognized greater than 10 “Tea” teams on the messaging app Telegram the place males share sexual and apparently AI-generated photographs of girls for others to fee or gossip. They publish the ladies’s social media handles, revealing their identities.
A spokesperson for Telegram stated that “unlawful pornography is explicitly forbidden” and “eliminated when found”.
John Yanchunis, a lawyer representing one of many girls towards the corporate that owns the app, stated she had been topic to immense on-line abuse.
“It induced an amazing quantity of emotional misery,” he instructed the BBC. “She turned the topic of ridicule.”
It’s unsurprising that the leak was exploited.
The app had drawn criticism ever because it had grown in reputation. Defamation, with the unfold of unproven allegations, and doxxing, when somebody’s figuring out info is revealed with out their consent, had been actual potentialities.
Males’s teams had wished to take the app down – and once they discovered the info breach, they noticed it as an opportunity for retribution.
“This leak was picked up by misogynist communities as an amazing trigger and one which they clearly take lots of pleasure in,” says Callum Hood, head of analysis on the Centre for Countering Digital Hate.
Greater than 12,000 posts on 4Chan referenced Tea Relationship app from 23 July, three days earlier than the leak, to 12 August, he provides.
A rift between women and men?
On-line, the Tea app leak is being known as a part of a “gender conflict” and the ultimate straw in heterosexual courting.
There may be rising proof that means that heterosexual younger persons are turning away from conventional courting and long-term romantic relationships.
Unfavorable experiences in on-line courting are including to those tensions.
A 2023 Pew analysis discovered that within the US, over half of girls’s experiences on courting apps have been unfavorable, with girls being extra more likely to report undesirable behaviours from males and feeling unsafe on courting apps.

Dr Jenny Van Hooff, a sociologist at Manchester Metropolitan College, says the perceived lack of security impacts what number of younger girls could need to participate in on-line courting.
In contrast to assembly companions by way of pals or work, there are fewer repercussions for poor on-line courting behaviour.
“Girls’s experiences of the alternative intercourse on courting apps is a sense of concern and lack of belief,” she says. “Misogyny is simply getting extra entrenched in courting.”
Earlier incarnations to the Tea app, corresponding to ‘Are We Relationship the Similar Man’ social media teams with 1000’s of followers, have existed for years globally.
At first, they had been hailed as a brand new approach to maintain males accountable. However, like Tea, controversy adopted, and plenty of males felt misrepresented by what was posted.
With reportedly greater than 1,000,000 customers, the Tea App took this idea to a brand new scale.
However specialists have additionally questioned attainable revenue motivations behind the app, alongside the trustworthiness of the knowledge posted.
For ladies wishing to make use of the app for security, verifying the knowledge will be difficult. In the meantime, males, who’re unable to entry the app, don’t have any method of figuring out if false info is posted about them.
Dr Van Hooff stated the leak was “proving girls’s level to why this app was felt to be needed”.
“It is undoubtedly not disabusing these girls of any ideas they’ve about males and male behaviour.”
She believes girls’s security has been compromised, and males have felt their actions had been taken out of context and exploited for gossip.
For Sally, the leak has impacted her sense of safety.
“I am transferring in with family members simply to really feel protected,” she says.