Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of merchandise that vary from telephones and computer systems to fridges to AI assistants and rolling robots. However for , the corporate is shaking up the schedule a bit: As an alternative of its longtime noon Monday press convention place, the Korean large will front-run the whole present with a Sunday evening presentation.
Samsung has already given a couple of hints as to what’s on the agenda, however what we’re actually hoping to see is an replace on the — a star of earlier CES displays that ostensibly missed its beforehand promised .
Learn how to watch Samsung’s “The First Look” presentation at CES 2026
The occasion will stream dwell from the Wynn Resort in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you possibly can watch through the , or through Samsung TV Plus. (We’ll embed the stream right here as soon as it seems on the channel.)
What to anticipate from Samsung at CES 2026
Keynote speaker TM Roh, the CEO of Samsung’s Gadget eXperience (DX) Division, will talk about the corporate’s plans for the brand new yr and past, which can (in fact) embrace “new AI-driven buyer experiences,” the corporate . As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Government Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming yr.”
However if you happen to’re searching for extra specifics, Samsung is following its “Creation calendar” strategy to early CES bulletins, with dropping practically every day. To this point, we all know that — like opponents LG and Hisense — the corporate will likely be providing particulars on a line of (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls .
It is probably Samsung will map out its CES plans in better element because the January 4 occasion approaches, so we’ll replace this story accordingly when it does.
