In addition to persevering with to supervise the Goodyear FIA ETRC’s sporting and technical laws, the worldwide governing physique for motor sport and the federation for mobility organisations worldwide, will take a extra hands-on strategy in operating the championship.
Any further, the FIA will instantly handle areas resembling strategic partnerships, calendar improvement, circuit relations, competitor engagement and paddock operations. The transfer is aimed toward strengthening the championship’s long-term development, masking areas from sporting degree to media publicity and sustainability.
This marks a brand new chapter within the historical past of the ETRC after almost a decade of ETRA Promotion GmbH’s tenure as promoter of Europe’s premier truck racing competitors.
Following the decision for Expressions of Curiosity issued final June, the FIA appointed new companions who will work alongside the federation to drive the championship’s improvement and development.
Ignacio Fernandez, FIA Truck Racing Fee President, stated: “Truck racing is exclusive in lots of areas. It options a few of the strongest autos in FIA circuit racing, enjoys a devoted fanbase, robust hyperlinks to the street haulage business and a rising concentrate on sustainability. On the FIA, we consider truck racing has important potential, and on this new chapter, along with our companions, our goal is to unlock that chance.”
TECHNOLOGY AND LIVE EVENTS SPECIALIST DEEPENS INVOLVEMENT
Wige, a number one supplier of media, expertise and communication options for sport and reside occasions, will deepen its long-standing involvement with the championship.
Underneath a brand new settlement with the FIA, the German firm will proceed to ship reside protection of all race weekends, together with broadcast manufacturing, multi-livestreaming, reside timing and graphics companies. To take action it should deploy trendy distant manufacturing workflows, enhancing broadcast high quality throughout all occasions whereas enabling extra environment friendly and sustainable operations.
As well as, in collaboration with the FIA, Wige will probably be liable for the sequence’ digital and media operations, overseeing editorial and technical supply throughout the official Goodyear FIA ETRC web site and social media channels, with the target of additional strengthening the championship’s worldwide media presence.
A central pillar of the partnership is the Wige Ambiance Media Cloud, which brings collectively greater than 15,000 hours of Goodyear FIA ETRC content material from 2021 to the current day. The platform supplies media and sequence’ stakeholders with entry to race footage, interviews, highlights and archive materials for editorial, advertising and social media use.
By means of this new collaboration, the FIA and Wige are laying foundations to additional improve the championship’s media footprint in 2026 and sustainably increase its visibility each on and off the monitor.
Wige CEO Kai O. Houben stated: “The Goodyear FIA ETRC is highly effective, genuine and thrilling. With our experience in reside manufacturing, multi-livestreaming, content material companies and digital platforms, we’re dedicated to bringing this pleasure to life and reaching new audiences.”
PROVEN PARTNERS REMAIN ONBOARD
The FIA will enter this new period for truck racing with the help of the championship’s established companions.
Title accomplice and unique tyre provider Goodyear has prolonged its long-standing dedication till at the very least the tip of the 2027 season.
TotalEnergies, which since 2021 has provided the ETRC with 100% sustainable biodiesel, making it the primary FIA competitors to change to totally sustainable biofuel, additionally continues its help of the sequence.
Italian producer IVECO, which final yr launched its electrical S-eWay because the official Goodyear FIA ETRC tempo truck, additionally stays a key accomplice.
Collectively, these collaborations spotlight the dedication shared by the FIA and its companions to sustainability in truck racing.
Goodyear Head of Model and Worth Proposition Advertising Davide Califano stated: “After a number of years of optimistic and sustained development, the Goodyear FIA European Truck Racing Championship enters a brand new part below the FIA’s course. As a long-standing accomplice, Goodyear is proud to be a part of this new chapter and appears ahead to additional strengthening the championship along with the FIA, the groups and all stakeholders.”
MARK BLUNDELL’S AGENCY NAMED TO DRIVE COMMERCIAL PARTNERSHIPS FOR FIA
MBP, based and led by former Components 1 driver and 24 Hours of Le Mans winner Mark Blundell, has been appointed because the Goodyear FIA European Truck Racing Championship’s industrial agent. Leveraging its experience in relationship-driven sports activities advertising, MBP will help the event of recent strategic industrial partnerships.
MBP Founder Mark Blundell stated: “The FIA has been a continuing a part of my racing profession, so to work with them now in a industrial capability by my sports activities advertising company ‘MBP’, is one thing I’m genuinely pleased with. The Goodyear FIA European Truck Racing Championship has important potential, and we’re excited to forge worth pushed partnerships to help the expansion of the championship and take it to the following degree.”
NEW CHAPTER BUT FAMILIAR VENUES
As introduced final yr, the 2026 Goodyear FIA ETRC season will comprise seven occasions, starting in late Might at Misano in Italy, adopted by rounds in Slovakia, Germany, Czech Republic, Belgium and France, earlier than October’s season finale in Spain.
All venues are long-standing fixtures on the championship calendar, reflecting the sequence’ robust ties with Europe’s hottest and conventional truck racing circuits.
Misano World Circuit Managing Director Andrea Albani stated: “Through the years, now we have noticed the evolution of truck racing and have appreciated the continual efforts to develop this sector, significantly the robust concentrate on sustainability. We’re assured that the brand new ETRC construction will proceed to experiment and make this championship a significant laboratory for the mobility of the longer term. We sit up for internet hosting the opening spherical of the 2026 season at Misano World Circuit as a part of the nice reunion of the transport provide chain.”
Two-time ETRC title winner Antonio Albacete stated: “With the FIA taking full management of the championship from 2026, we’re getting into a brand new chapter. Change at all times brings challenges, but additionally nice alternatives, and I’m assured this new construction may be thrilling and finally helpful for the groups, drivers, companions and, most significantly, the followers.”
