Audi has introduced a brand new title sponsorship for its debut System 1 season in 2026, with monetary techology firm Revolut becoming a member of the game for the primary time.
The present Sauber workforce will turn out to be the Audi works outfit from subsequent season, and Revolut will change Stake as title companion. Audi describes the deal as a “landmark settlement” because it makes the announcement forward of its entry, attracting what was ranked as Europe’s most beneficial know-how firm final yr, with a valuation of $45 billion.
“Audi is coming into System 1 with a transparent ambition: to make use of the platform as a technologically related and economically sustainable funding in the way forward for the Audi model,” CEO Gernot Dollner stated. “We firmly consider within the success of our venture, which we’re approaching with a practical perspective and a mindset of steady enchancment.
“In Revolut, now we have discovered a companion that shares our ambitions and perspective. System 1 is a world stage that provides us the chance to achieve new goal teams collectively and generate enthusiasm for our merchandise.”
Revolut Enterprise is ready to be extensively built-in into the workforce’s monetary operations, and Revolut prospects – of which there are at the moment over 60 million – may also get unique advantages as a part of the deal, in response to Audi.
“With Revolut, now we have discovered a companion that shares our core ethos of innovation and relentless ambition,” workforce principal Jonathan Wheatley stated. “That is greater than a model match; it’s a strategic alliance, engineered to problem conventions in motorsport. From 2026, Revolut’s digital-first options will energy key areas of our operations whereas additionally redefining how followers and communities interact with our workforce – delivering a seamless and fascinating expertise on and off the monitor.”
Revolut CEO Nik Storonsky says the 2 manufacturers are centered on attempting to disrupt the established order of their respective fields, with F1 seen as the best platform to inform the fintech firm’s story.
“It is a monumental partnership for Revolut and the long run Audi F1 Crew,” Storonsky stated. “We’re accelerating in the direction of 100 million prospects, and we’ll be bringing them into System 1 with unforgettable experiences at a pivotal time for the game.
“As Revolut continues to problem the established order in world finance, the long run Audi F1 Crew is ready to do the identical in motorsport. With a shared outlook, world ambition and relentless drive for progress, this partnership will outline what’s potential in System 1.”
