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    Home » ‘ASOS hacked’: App users receive notifications sent by hackers
    Tech Analysis

    ‘ASOS hacked’: App users receive notifications sent by hackers

    FreshUsNewsBy FreshUsNewsOctober 6, 2026No Comments2 Mins Read
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    Asos says it’s investigating “unauthorised exercise” involving third-party platforms it makes use of after prospects obtained a notification from its app despatched by hackers.

    Dozens of individuals informed the BBC they obtained the unusual “ASOS HACKED” message from the clothes and wonder retailer’s app on Tuesday morning – with some saying it left them “scared” to open the app.

    The notification was addressed to the corporate’s information safety officer and IT groups in what cyber safety specialists mentioned seemed like a “brazen” extortion try.

    Asos acknowledged the “unauthorised buyer notification” on Tuesday afternoon, saying some “fundamental private data” could have been accessed.

    In an electronic mail to prospects on Tuesday evening, the corporate apologised and urged prospects to not interact with the notification. And it mentioned the web site and app are “working as common” promising prospects they will “store with confidence” whereas it investigates the incident.

    The corporate has not as of but knowledgeable the UK’s information watchdog, the Info Fee’s Workplace (ICO), about any breach.

    Precisely what number of Asos prospects obtained the notification on Tuesday stays unclear, however Google’s Play retailer says the ASOS app has been downloaded to android units greater than 10 million instances.

    The British retailer has a considerable international footprint – serving round 17 million prospects every year throughout greater than 150 markets.

    Some Asos app customers in Australia, France, Sweden and the Republic of Eire had additionally obtained the notification, in accordance with native reviews on Tuesday.

    Hackers in search of to pile stress on potential victims by informing their prospects is uncommon, as most extortions occur in non-public, so this incident could go down as a major second in cyber-attack historical past.

    Shares within the firm fell by round a tenth on Tuesday.

    Charlotte Wilson, head of enterprise at cyber-security agency Examine Level, referred to as it a “deeply severe” and “brazen” assault whereby the hackers had apparently “turned Asos’ personal app into their ransom word”.

    However she informed the BBC that Asos prospects shouldn’t be “scared and frightened” – encouraging these frightened to vary their passwords, keep away from clicking on the notification’s hyperlink and be cautious about doable rip-off emails or texts.



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