North American esports and life-style model 100 Thieves has introduced its return to aggressive Counter-Strike with a brand new staff for Counter-Strike 2 (CS2), following a multi-year partnership with Roobet, which can function the presenting and naming rights sponsor.
The brand new roster will compete under the name 100 Thieves Roobet, marking the organisation’s re-entry into one among esports’ most established titles.
In accordance with a launch, the partnership with Roobet is without doubt one of the largest in 100 Thieves’ historical past and can immediately help the organisation’s enlargement into Europe. As a part of the deal, a brand new coaching facility might be established in Serbia, which may even act as a content material hub for streamers and creators inside the world Counter-Strike group.
“Counter-Strike has all the time been a cornerstone of esports, and CS2 has sparked new power worldwide,” mentioned Jacob Toft-Andersen, President of 100 Thieves. “Europe is on the centre of that group, and by establishing a everlasting dwelling there, we’re committing to doing this the fitting means. With Roobet as a accomplice, we’re constructing one thing our followers will be happy with.”
Allen Temiz, Director of Partnerships at Roobet, added: “Our founding staff met taking part in CS on-line, so this partnership with 100 Thieves seems like coming dwelling. Becoming a member of forces to launch 100 Thieves Roobet isn’t just a enterprise transfer, it’s a ardour venture rooted within the very DNA of our firm.”
Along with returning to competitors, each events have pledged to provide again to the broader group. For each participant revealed on the brand new roster, a donation might be made to a charity of that participant’s alternative.
Extra charitable contributions are deliberate to coincide with staff milestones all through the aggressive season.
Increasing the 100 Thieves Model Overseas
Based in 2017 by Matthew ‘Nadeshot’ Haag, someone who has had their own Roobet partnership, 100 Thieves is greatest identified for its success in VALORANT and League of Legends, with the team very recently stepping away from the latter title.
The organisation final fielded a Counter-Strike: International Offensive (CS:GO) staff in 2020 earlier than withdrawing on account of logistical and aggressive challenges.
The transfer represents a renewed worldwide push for 100 Thieves, following the merger of mum or dad firm GameSquare with FaZe Clan in 2023. It additionally sees continued collaborations with main sponsors akin to Lexus, AT&T and Razer.
Whereas Roobet is primarily often called a crypto on line casino and sportsbook working in markets akin to Canada, Mexico and components of Europe and South America, 100 Thieves has clarified that no playing streams or direct betting content material will characteristic on its social media channels as a part of this partnership.
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