“The goal is to serve the needs of pro players”: Logitech G on product development and the role of AI

Over the previous decade, the give attention to creating gaming peripherals geared in the direction of esports has elevated considerably, with quite a lot of producers launching merchandise designed for aggressive play.

Whether or not it’s PC displays or gaming chairs, a number of merchandise are designed with optimum in-game efficiency in thoughts.

In September, PC peripherals and software program model Logitech G unveiled ten new merchandise as a part of the 2025 Logitech G PLAY product showcase, together with two new additions to its Professional Sequence vary.

Following the occasion, Esports Insider sat down with Robin Piispanen, Common Supervisor of Professional and Simulation, and Cary Lambert, International Advertising Lead of Esports, for perception into the significance of serving the wants of professional gamers.

Whether or not it’s League of Legends, VALORANT, or Counter-Strike, having gear that’s able to withstanding prolonged follow classes and high-stakes tournaments is important for gamers on the highest tier of esports. 

To attain the sturdiness required at this stage, Logitech G collaborates with a number of esports gamers throughout numerous titles, leading to useful suggestions and the creation of merchandise optimised with competitors in thoughts.

 “The G model on the highest stage is absolutely centered on extending human potential in play,” Lambert shared. “The Professional collection particularly are outcomes of deep, methodical, and private relationships with professional gamers, as a result of the purpose is to serve the wants of these professional gamers.”

Lambert, who can also be a former skilled World of Warcraft participant, revealed that Logitech G has collaborated with over 400 skilled esports gamers, with between 75 and 80 offering direct contributions and suggestions in the course of the growth of merchandise such because the Professional X2 Superlight wi-fi mouse. 

In current months, the model has joined forces with a number of esports organisations, together with FURIA and G2 Esports, to equip gamers with gear and collaborate on a variety of initiatives.

“JonahP from G2 Esports’ VALORANT crew was one of many first early adopters [of the Pro X2 Superlight wireless mouse], and that has given us unimaginable suggestions that has actually resulted in how this product has come to life,” stated Lambert.

“We developed a manufacturing facility prototype of this mouse, gave it to a handful of esports gamers, together with Jonah P, and he was in a position to win VCT Americas Stage 2 with the mouse in hand earlier than different individuals received to make use of it.”

She continues to emphasize the significance of esports participant involvement in product design and growth:

“I feel gamers like which might be true innovators, proper? They’re taking that likelihood, that leap, and fascinating with know-how that hasn’t been confirmed, and getting that direct aggressive suggestions is essential to our growth course of.”

Innovation stays a key pillar of Logitech G’s product growth course of. The corporate creates prototypes that includes a mixture of deep methodical analysis and collaboration with esports gamers earlier than present process in depth testing. 

Following the checks and additional suggestions, additional modifications are made earlier than large-scale manufacturing begins.

“We have now three phases which might be a part of the collaborative design course of,” Lambert defined. “Innovation could be very essential and vital to Logitech. The second is validation by professional gamers. By combining these two philosophies, we’re centered on the longer term and what the way forward for competitors appears to be like like.”

Using AI throughout numerous industries continues to separate the opinions of the neighborhood. On one hand, its use can streamline processes, whereas on the opposite, it may be seen as a risk to a number of roles throughout the office.

In current months, esports organisations have continued to increase using AI throughout a variety of initiatives to enhance fan engagement, and Logitech G is already exploring the way it might be used to enhance product growth. 

“I feel that there’s a ton of potential for AI with reference to information assortment,” revealed Lambert. “Because the business will increase, perhaps we are able to get entry to information and see the way it might enhance our gear. For AI, there’s a ton of potential in esports, and I’m actually excited for what the longer term holds.”

“I feel there’s a whole lot of profit relating to teaching, enchancment, and understanding,” added Piispanen. Logitech G’s GM of Professional and Simulation additionally shared his considerations with using AI and the way extra assist might compromise the integrity of on-line tournaments. “A sport is just a sport when it’s a stage enjoying discipline, however in case you have an AI supporting you in ways in which a human by no means might, it doesn’t develop into a sport anymore.”

With esports groups and gamers continuously seeking to have an higher hand over their opponents, Logitech G’s ongoing collaborations with its accomplice organisations proceed to drive innovation on the earth of product growth. 

As AI is adopted increasingly in numerous roles, the corporate is ready to combine it into its personal processes to ship new merchandise that enchantment to each newbie {and professional} gamers.