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    Home » Apple may be forced to allow rival app stores in UK
    Tech Analysis

    Apple may be forced to allow rival app stores in UK

    FreshUsNewsBy FreshUsNewsOctober 22, 2025No Comments4 Mins Read
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    Imran Rahman-JonesKnow-how reporter

    PA Media A phone screen showing some popular social apps, including WhatsApp, YouTube and Snapchat. A thumb hovers above the WhatsApp icon.PA Media

    Apple might have to permit rivals to function their very own app shops on iPhones within the UK, after a ruling from the competitors regulator.

    This could be a major change to Apple’s notorious “closed system” the place apps can solely be downloaded from its personal App Retailer.

    However the Competitors and Markets Authority (CMA) has designated each Apple and Google as having “strategic market standing” – successfully saying they’ve a number of energy over cellular platforms.

    The ruling has drawn fury from the tech giants, with Apple saying it risked harming shoppers by way of “weaker privateness” and “delayed entry to new options”, whereas Google referred to as the choice “disappointing, disproportionate and unwarranted”.

    The CMA mentioned the 2 firms “could also be limiting innovation and competitors”.

    However the regulator mentioned it didn’t “discover or assume wrongdoing” from the companies.

    “The app economic system generates 1.5% of the UK’s GDP and helps round 400,000 jobs, which is why it is essential these markets work effectively for enterprise,” mentioned Will Hayter, the CMA’s govt director for digital markets.

    “Round 90-100% of UK cellular gadgets operating on Apple or Google’s cellular platforms,” the CMA has previously said, including this meant the companies “maintain an efficient duopoly”.

    In line with analysis from Uswitch, 48.5% of UK cellular homeowners use an iPhone – which runs Apple’s iOS working system (OS) – with the overwhelming majority of the remaining utilizing Google’s Android OS.

    It comes after a separate resolution taken in October, the place the CMA designated Google’s search division as having strategic market standing.

    Apple hits again

    The CMA’s investigation centered on how outstanding Apple and Google’s personal apps are in contrast with rivals – in addition to their browsers and working programs.

    It’s unknown what adjustments the regulator will look to request, however in July it revealed roadmaps outlining potential measures it might take.

    These embrace requiring it to be simpler for folks to simply change between Apple and Android gadgets, and for each companies to rank apps “in a good, goal and clear method” of their app shops.

    Apple particularly could also be required to permit different app shops on its gadgets, and let folks obtain packages instantly from firms’ web sites.

    This could observe a similar ruling within the European Union (EU), which fined Apple in April, accusing it of anti-competitive behaviour.

    Apple warned the UK might lose entry to getting new options – as has occurred within the EU – which the corporate blames on heavy regulation.

    For instance, some Apple Intelligence options which have been rolled out in different components of the world aren’t obtainable within the EU.

    “Apple faces fierce competitors in each market the place we function, and we work tirelessly to create the perfect merchandise, companies and consumer expertise,” the corporate mentioned in a press release.

    “The UK’s adoption of EU-style guidelines would undermine that, leaving customers with weaker privateness and safety, delayed entry to new options, and a fragmented, much less seamless expertise.”

    Google additionally furious

    Android customers can at present use third-party app shops – although critics say they don’t seem to be as clean as Google’s personal Play Retailer.

    The CMA’s roadmap mentioned Google might need to “change the consumer expertise” of downloading apps instantly from web sites, in addition to “take away consumer frictions” when utilizing different app shops, similar to itemizing them instantly on the Google Play Retailer.

    “We merely don’t see the rationale for at present’s designation resolution,” Google competitors lead Oliver Bethell mentioned.

    Mr Bethell mentioned “nearly all of Android customers” use different app shops or obtain apps instantly from a developer’s web site, and claimed there’s a far better vary of apps obtainable for Android customers in comparison with these on Apple gadgets.

    “There are actually 24,000 Android cellphone fashions from 1,300 cellphone producers worldwide, going through intense competitors from iOS within the UK,” he mentioned.

    Android is an open-source working system, which implies builders can use and construct on prime of it without cost.

    Google argues this implies it opens up competitors.

    However shopper group Which? mentioned curbs on these firms’ energy in different international locations “are already serving to companies to innovate and giving shoppers extra selection”.

    “Their dominance is now inflicting actual hurt by limiting selection for shoppers and competitors for companies,” mentioned its head of coverage and advocacy Rocio Concha.

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