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    Home » EE to launch phone plans which restrict internet for teens
    Tech Analysis

    EE to launch phone plans which restrict internet for teens

    FreshUsNewsBy FreshUsNewsJuly 29, 2025No Comments5 Mins Read
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    Liv McMahon & Zoe Kleinman

    Know-how reporter and editor

    Getty Images A group of children in school holding phones.Getty Photographs

    EE is introducing new cellphone plans subsequent month which it says will limit the web for teenagers – as long as they do not use wi-fi.

    Its new Sim-only cellular plans will filter the net at totally different ranges relying on the age of the kid utilizing it, with three separate tiers of protections.

    The plans can even produce other options resembling decreased web speeds for youthful teenagers to “restrict streaming”, in addition to defending in opposition to rip-off calls.

    However EE can solely management what’s accessed by utilizing cellular knowledge utilizing its community – which means it can not filter content material accessed by way of wi-fi, which is operated individually.

    The cellular community operator, which has 25m clients, says it’s the UK’s first main community to introduce smartphone plans for under-18s.

    Corporations working cellular networks within the UK are already required by the regulator Ofcom to make sure solely adults can entry grownup content material whereas utilizing their community.

    They do that by filtering and blocking entry to web sites deemed 18+ based on the British Board of Movie Classification.

    This will imply making an attempt to go to a platform resembling a porn web site utilizing a 4G or 5G connection, relatively than wi-fi, can lead to the web page not displaying.

    Customers are usually required to confirm that they’re an grownup – and the account holder – by means of a bank card verify or by logging into their account on-line to alter their settings.

    What are the plans?

    Regardless of EE’s content material restrictions not making use of to content material considered utilizing wi-fi, the agency believes its new plans nonetheless present teen smartphone customers and fogeys with extra protections.

    Its Sim-only plans shall be accessible to be used on all smartphones and begin from £7 per thirty days, when launched in August.

    EE’s three tiers provide totally different ranges of protections relying on the age of the consumer, with its “protected” plan for pre-teens having “strict” controls whereas its “guided” and “trusted” plans for older teenagers having “average” controls for internet entry.

    Every of the plans additionally has protections in opposition to receiving rip-off calls.

    “Because the UK’s finest community for households, we perceive that whereas smartphones provide many advantages to folks, there are additionally very actual dangers and challenges, particularly for younger folks,” mentioned Claire Gillies, head of the buyer division of BT, which owns EE.

    “As a mother or father of a young person, I too have needed to stability the advantages and challenges that include giving our kids their first smartphone.”

    ‘Like mum within the previous days’

    EE’s new cellular plans will add to the handfuls of security options at app-level, website-level and device-level designed to assist dad and mom defend their youngsters from dangerous content material.

    However many adults report feeling confused and overwhelmed by them.

    EE ambassador and TV presenter Konnie Huq mentioned at a launch occasion for the brand new plans she felt “like her mum within the previous days” – who she recalled struggling to work the household’s TV distant controls.

    Meta, which owns Instagram and WhatsApp, says take-up of its quite a few parental controls is comparatively low.

    Know-how analyst Paolo Pescatore informed the BBC that EE’s plans are “an enormous step in the fitting course” however implementation of such controls “isn’t any simple feat”.

    “Sadly, some customers battle to get a cellphone sign and are pressured to depend on wi-fi,” he mentioned.

    “Making these initiatives extra technology-agnostic will take away a number of the complexities and make them simpler to entry.”

    In-store chats

    In addition to its totally different plans for youngsters, EE is providing in-store appointments for households to obtain steerage about utilizing smartphones safely.

    It’s going to additionally launch a useful resource it says can assist dad and mom navigate conversations with youngsters about proudly owning a cellphone.

    “Many dad and mom inform us that they’re overwhelmed in terms of on-line security for his or her youngsters, and do not know the place to start out,” mentioned Carolyn Bunting MBE, head of kids’s security charity Web Issues.

    She mentioned they have been “optimistic steps to help households” and informed the BBC the plans may very well be simpler than banning teenagers from platforms altogether.

    “If we simply ban youngsters there is no such thing as a impetus for the tech corporations to create protected areas,” she Ms Bunting.

    It comes amid a broader shift in direction of tech corporations making it harder for youngsters to bump into dangerous or express content material.

    A variety of web sites working within the UK were required to start checking the age of users on Friday.

    No person is selling a “silver bullet” however everyone seems to be saying that measures like these have an element to play.

    The query is whether or not they’re genuinely efficient or simply making dad and mom really feel higher.



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